Utilizing Social Media

Speakers:

Matt Johnson

  • from Liquid Church
  • Motivation for using social media: Take church to the people.
  • Phone call – 6 days
  • Email – 6 hours
  • Facebook, Twitter, Text – 60 seconds

Anthony Coppedge

  • Former tech director
  • Now at Fellowship Technologies as Director of Communications
  • Attends Gateway Church
  • Writer, blogger

Session points and highlights:

  • It not about the tech, it’s about my people.
  • Communicating with people in real time all the time.
  • Twitter has been become a replacement for Google search for Anthony.
  • It can be a method to get to IRL (in real life).  It doesn’t have to, but that’s very important to some people.
  • I may not be able to get to a person IRL, but maybe I’ve met someone near a person who can go IRL.
  • People will be more transparent more quickly online.  You can share what’s hard to share when it’s just a keyboard.
  • Social media has made everyone a publisher, the Internet our distribution channel and attention our currency.  How will we spend our new cash?
  • Engagement is key to breaking through the noise.  Cash > Engagement

Personalizing Social Media

  • LinkedIn – Resume online
  • Facebook – Your society
  • Twitter – You broadcast
  • Friendfeed – Your shared knowledge-base (Google Wave could replace this.)

Twitter

  • You don’t have to have a Twitter account to follow people on Twitter.
  • You only need a cell phone (and a texting plan).

Ways to Use Twitter

Broadcast – Like a megaphone:

  • Messaging to all followers
  • Announcements
  • Event Reminders
  • Staus Updates
  • Cancellations
  • Time-Sensitive Info
  • Non-Demographic Specific Info

Selective Communication

  • Messaging to specific people
  • @username
  • @ multiple user names
  • Direct Messages

Direct Commuication

  • To single person
  • DM – d space username
  • NOT d @username

Misc thoughts and tools

  • Unless you’re using Protected Updates, your updates are visible to the entire world.
  • If you put it out online, it’s permanent.
  • Hashtags make it easy to search.
  • ParaTweet
  • Use URL shortening.  > Budurl.com – has analytics
  • Twitter.com/widgets

Managing multiple twitter accounts

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