Amanda Pelser… Ramblings of a Communications Director …

For the last couple months, I’ve been processing how to best keep the Southbrook “brand” unified across campuses, but also how to allow each site to show it’s unique personality…

We’ve determined that the first step for Southbrook is to create templates for all campuses and ministries to use for publications and advertising.  So, I’ve been working on Word templates for a few of our most basic uses.  So far, I’ve created a very simple letterhead template that is locked down in a way that formatting and layout remains the same, but the end-user can put their text into the document.  There are color and gray-scale versions in a “blank” letterhead layout and a pre-formatted letter on letterhead.  I also completed a new fax cover sheet.  These are not spectacular feats of graphic design.  They are simple, easy to use templates for everyday use.  These templates are designed to free up the end-user.  The ministry assistants and volunteers don’t have to worry about formatting a document to our preferred specs, fonts, sizes, etc.  These people can focus more on the ministry that they need to do and less on the frustrations of following communications guidelines.